How order management automation increases business growth

After an incredibly turbulent year, many companies require alternative ways to improve growth, which means looking at process inefficiencies and determining ways to plug those holes.

It’s surprising how many large-scale companies still manually process some or even all of their order entry. It’s intricate work sometimes, sure, but automation technology on the market is designed to remove this human input.

Sales order management is usually a diverse operation involving various departments and stakeholders like sales, manufacturing, finance and customer service. On top of that, business processing software like ERPs and CRMs are plugged in alongside accounting software. This all needs approval while maintaining other workflows.

Additionally, in an inbox or the cloud, sellers receiving orders online are capturing this data, verifying it, inputting it into an ERP while thinking about sales tax, customs clearance, shipping fees, and discounts. This extra data needs calibration within the ERP as well, so downstream, there’s no miscommunication.

While this sounds challenging, many of us do it every day as second nature. But it’s this process that ends up costing a lot more than it should. A sales order process is as it’s most inefficient when the steps are A-Z rather than A-B-C. If there are working hours dedicated to correcting orders, altering shipping or dealing with unhappy customers – then there’s a massive case for automation.

Order Management Automation for Dummies

An RPA (Robotic Processing Automation) tool that includes an AI foundation means eliminating repetitive manual tasks that increase operational spend. It’s a technology designed to sit in a customer portal or email inbox to process new sales orders faster, extracting and validating the data instantly. 

This data is converted into an error-free preferred format, then routed to the company’s ERP.

The five ways this cognitive automation increases growth is by:

1. Reducing repetitive activities 

A workforce is there to contribute, not to enter data mindlessly. By automating mundane and repetitive tasks, you tap into creativity and individuality amongst a team. Happier employees are those freed to think independently, leading to stronger customer relationships and proactive upselling. The exact ROI of a motivated sales team isn’t measurable, but the value will soon be evident. 

2. Speeding up revenue turnaround

An RPA solution with automation speeds up sales order data retrieval from emails, extracts that data instantly and routes those orders where they need to be. What once took a morning now takes a second. Orders are completed faster, meaning paid for sooner, and revenue becomes more straightforward to measure due to fulfilled orders. 

3. Making customers happier

A happy customer is one who placed an order and received it without any errors, miscommunication or follow-ups. Precision means goods come on time, to the right location, billed correctly. An order management automation tool guarantees the above; you worry about everything else. 

4. Improving agility 

What an order management automation tool gives you is metrics. Hard data. This information is what powers growth. It’s a technology designed to empower decision-makers with what they need to make informed decisions. They can identify bottlenecks, slow suppliers, repeat customers, better shipping routes and more. If order data is consistent, it means a more exact way forward for the business.

5. Minimising operational expenditure 

By extracting essential data from sales orders (like unit price, specific customer information and order number), an RPA bot limited by a Business Rules Engine validates this data against information within the ERP. Meaning, things like sales tax, customs clearance and shipping charges are calculated correctly. This removal of the “double-check” saves time, and time saved is profit increased.

We can’t go back to the way things were; we can only shift to a new approach to match a new customer attitude. Automation reduced spend, errors and employee dissatisfaction. Most importantly, it gives decision-makers the tools needed to grow with confidence. 

OmPrompt is one such solution. Our order management automation tools are one of many in a toolbox designed for the business looking to grow, not stagnate. If you’d like to know a little more about how, click the button below, and we’ll be in touch to design a solution specifically for your growth.

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